Time for a Rebrand?
Transformation isn’t a luxury in business, it’s a necessity. The world will continue to change – successful brands are the ones who can see where it’s going. We help businesses create trends rather than just follow them. With over 20 years’ experience helping brands reach their goals, your revolution is in safe hands.
Sometimes the best thing to do is start from scratch. At Sons of Smith, we bring years of branding experience to the table. We’ll help transform your visual communication so that you can reach new audiences and continue to grow.
Reasons to rebrand
Too big for your old brand
Outgrowing your image is a good thing. It’s the kind of change any business founder hopes to see when they start up. Throughout this journey you’ll go through many different offerings, products, audiences and clients. We know how to guide brands through these shifts, ensuring that you speak to the right people, in a style that matches your new ambitions.
The one that got away
Watching as competitors win business is never fun, but an opportunity missed is an opportunity to learn. It’s what you do when things go against you that will define you. By making sure your business looks as good to outsiders as it feels to be a part of, you’ll attract the best talent in town. We’ll help clarify your point of difference and communicate it to potential recruits, as well as potential clients.
Looking for a new audience
Perhaps you’ve reached the point where you can pitch for larger projects. Or you want to expand your following from a small group of loyal fans to an army of supporters. Your brand needs to change alongside your ambitions. We have the design, strategy and marketing experience to shape your visual identity and tone of voice to ensure you reach the eyes and ears of a whole new set of admirers.
If your audience doesn’t know what to expect from you, it’s tough to build a real relationship. They may not even recognise you. Without a strong identity, and a strong strategy for communicating that identity, you’ll end up lost at sea – and nobody will have a clue why you set sail in the first place.